our story......
FOUNDER
Time is forever, the watch will stay forever. With the updating and iteration of the market, Mr. Liang Xizhu found that reminding people to check time is better than helping them enjoy time.
Camping activities are a new social and lifestyle choice for people to relax, get close to nature, and enjoy a vacation style lifestyle in urban living environments for a long time.
While researching, developing and producing folding furniture for international famous brands, Mr. Liang Xizhu felt that countrymen people must also enjoy high-quality folding furniture products, so he made every effort to build Areffa brand and determined to become their own high-end outdoor leisure camping brand.
Process
From 1980 to 1984
Hong Kong Crown Asia Watch Group
Engineer at Hong Kong Golden Crown Watch Manufacturing Co., Ltd
From 1984 to 1986
Established Hong Kong Xun Cheng Watch Industry Co., Ltd
Shenzhen Anwei Watch Manufacturing Factory
1986
Establishment of Hong Kong Anwei Jewelry Metal Manufacturing Co., Ltd
Foshan Nanhai Anwei Watch Industry Co., Ltd
At the beginning of 2000
Developing outdoor folding furniture
Initially, we have been collaborating with multiple internationally renowned brands
2003
Established Foshan Areffa Industry Co,.Ltd.
2018
Won the Tokyo Design Award Good Design Award 2018
2021
High end outdoor brand Areffa launches market
2024
Areffa has become a high-end outdoor brand, and the carbon fiber flying dragon chair has won the German Red Dot Design Award
Moving forward all the way
Mr. Liang Xizhu, co-founder of Areffa, has 44 years of exquisite craftsmanship, which complements the factory's sophisticated and mature production processes. He steadily advances on the path of adhering to the concepts of innovation, environmental protection, and gratitude, carving every detail with strict standards, making the product highly praised and loved by consumers.
ENTERPRISE DEVELOPMENT
Foshan Areffa Industry Co,.Ltd. was established in 2003 and is a foreign-funded Hong Kong enterprise located in Foshan, Guangdong Province.
Company mission: To bring high-quality and comfortable outdoor folding furniture into millions of households, making people's lives better.
Corporate vision: To become the top brand of outdoor folding furniture preferred by people.
Values: Customer first, teamwork, embracing change, positivity, gratitude and dedication, honesty and trustworthiness, results are king.
Adhere to altruism, practice social responsibility, and build a responsible enterprise.
Business philosophy: With high-quality products, first-class services, refined management and sales processes, combined with online and offline new retail and new media marketing models, we aim to solve business management and sales problems for our customers, and help a group of people with dreams create a win-win situation together!
Folding bed
Folding rack
Sky
Carbon Fibre Dragon Chair
Carbon Fibre Phoenix Chair
Carbon Fibre Snowflake Chair
Carbon Fibre Camping Trolley
Carbon Fiber Folding Table
Casual Bag
Bags
The company has one-stop service capabilities from research and development design to production and sales, OEM, ODM, focusing on the production of high-end outdoor folding chairs, folding tables, folding beds, folding racks, barbecue grills, grills, tents, canopies, carbon fiber series, storage bags, leisure bags and other products. The company holds ISO9001 and SGS quality certifications.
The company has multiple departments including research and development, production (machining, assembly, sewing workshop), packaging, quality inspection, and foreign trade.
Our products are sold well in over 20 countries and regions including Japan, South Korea, Europe, America, and Australia, and we maintain long-term strategic partnerships with numerous top domestic and international brands.
BRAND DEVELOPMENT
The Areffa proprietary brand that the company is fully committed to building in 2021 fully embodies the company's development philosophy and value pursuit.
The world's first Areffa carbon fiber folding chair, the Flying Dragon Chair, won the German Red Dot Design Award in 2024! Multiple products have won the Japanese Good Design Award and possess over 60 patent certificates.
Areffa adheres to a focus on high-end quality, original design, exquisite craftsmanship, and unique functional design, embodying a unique style that makes users feel happy and relaxed.
The key is that Areffa provides consumers with high-quality products and attentive services, and solemnly promises a lifetime warranty, allowing consumers to buy with peace of mind and use with peace of mind.
Areffa's high-quality selection and exquisite craftsmanship have won widespread praise and love from consumers.
Areffa's products are diverse in style, lightweight yet stable, simple yet fashionable, meeting the needs of different groups of people.
Areffa has developed into a Chinese high-end outdoor brand that integrates research and development, production, design, sales, and service as a high-tech scale enterprise.
Currently, Areffa has cooperative agents in multiple countries and regions including the United States, Canada, Japan, South Korea, Taiwan, and Southeast Asia, as well as in cities such as Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Chengdu, and Xi'an in China.
BRAND CONCEPT
Persist in innovation and gratitude
Areffa's high-quality products also meet everyone's pursuit of leisure life.
Areffa constantly tries and innovates to create more valuable products and influential brands.
Areffa looks forward to one day becoming a pioneer in the outdoor furniture industry.
Simple yet not simple
Areffa has always adhered to the idea of simplicity, because simplicity is the way.
Areffa will continue to uphold this philosophy and design products that meet consumer needs in more areas, including breaking traditional limitations and quickly becoming a prominent brand both domestically and internationally.
Not unique, but different from others
Areffa is stepping up its development nationwide while also maintaining its corporate culture. In addition to bringing simple and beautiful products to the world, Areffa also wants to spread the spirit of freedom to various places. For modern people, compared to the use of products, they are more eager to become protagonists and free agents.
The above bags are all made from leftover materials
Adhere to the principles of high quality and environmental protection
During the product production process, Areffa fully utilizes resources to reprocess and reuse the leftover fabric from cutting chair seat fabrics and the recycled seat fabric from repairs, turning waste into treasure.
At the same time, we also collaborate with universities to involve students in product design, allowing them to unleash their creativity and talents. This not only achieves school enterprise cooperation, provides practical opportunities for students, but also adds new vitality and fashion elements to the products.
Through the combination of traditional craftsmanship and modern design, using exquisite techniques such as pure manual splicing, unique fashionable leisure bags and other products are created. Each production process is full of the hard work and respect for craftsmanship of the workers, allowing consumers to feel the charm of fashion and the significance of environmental protection and sustainable development when using these products.
BRAND STANDARD
Myanmar Teak Wood
Natural bamboo over 5 years old
1680D Oxford cloth independently developed and produced
Imported Dyneema
Imported Cordura
Carbon Fibre
Compared to other brands, Areffa places greater emphasis on the quality of raw materials and the functional design style, prioritizing natural materials for all products.
Areffa deeply understands the significance of product quality and functionality to the brand. From the source of raw materials to the subsequent manufacturing and shaping of raw materials, we strictly control and strive for excellence, making it impeccable.
Semi finished product inspection, finished product inspection, meticulous; Every detail in the craftsmanship, every screw, every material selection, and every moment of time, we are meticulously polishing, and the delicate and exquisite workmanship can withstand the scrutiny of time. This is the spirit of craftsmanship, the spirit of enterprise, and also the magic weapon to ensure the stability and long-term development of enterprises.
BRAND VISION
Camping is a kind of enjoyment and also a spiritual pursuit, people's longing for nature. Areffa hopes to bring people closer to nature, people to people, and people to life through camping.
With Areffa portable camping equipment, stay away from the hustle and bustle of the city and explore a different kind of experience. In nature, you can enjoy the wind and rain, watch the mountains and waters, and listen to the birds singing and dancing. There are many beautiful things waiting for you.
Areffa aims to create a free and leisurely lifestyle for you, providing simple, practical, beautiful, and fashionable boutique equipment for outdoor enthusiasts around the world. Through design, we will share our thoughts on life with the world and bring joy to everyone who loves life.
Areffa brand actively solves various problems encountered in business management and sales process for customers by continuously optimizing product quality, improving service quality, strengthening enterprise management, and innovating sales models, combined with online and offline new retail and new media marketing methods. It is committed to achieving mutual benefit and common development with Guangzhou partners.
Areffa welcomes salespeople and agents from all over the world to inquire about franchise matters. We look forward to working together with you to create a better future!
Post time: Mar-18-2025
